Steady Rise Bread Co.

Steady Rise Bread Co. is the micro-bakery of Big Fog’s own Valerie Burgess, who started baking naturally leavened loaves in February of 2019. Valerie wanted a brand identity that directly referenced the product without being too literal, so we created a brand color palette that communicates the alchemy of baking where light, raw flour is transformed into a deeply browned crust. The identity as a whole conveys the feelings Valerie associates with her bread; sun-soaked mornings, warmth, and comfort.