Big Fog

Our blog

Design process articles, tips and tricks, studio news, type foundry updates, and more. 

How to Choose Fonts for Branding

When designing a brand identity, choosing what typefaces to pair with the logo you’ve made is just as important as the logo itself. In this post, we’ll talk about what to consider when selecting typefaces for a visual identity, how to pair complimentary typefaces, as well as show some examples from our brand identity design work.

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Gayot New Version 1.1

Overview of the updates v1.1 of our typeface Gayot New. Stylistic alternates, case-sensitive punctuation, updated kerning, and more.

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SoSS Illustrations

In 2022 we designed a rebrand for SoSS, a hot sauce company in Charlottesville, VA owned by Tommy Terrell. When he first came to us it wasn’t for the rebrand itself, but for a smaller project focused on brand illustrations. Read a bit about that process in this blog article.

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