Fractional Creative Director Services

Fractional Creative Director services

Strategic creative direction requires more than just executing design requests with your brand’s logos, colors, and fonts. Get better results with a dedicated creative partner who understands your business goals and how to leverage your visual identity to meet them.

Why hire a Fractional
Creative Director?

Elevate your brand's
visual presence with a
consistent creative partner.

Elevate your brand's visual presence with a consistent creative partner.

We take the time to get to know your business so we can create visual assets that help build trust in your brand and meet your goals. We work as an extension of your team, integrating into your existing workflows to work efficiently and proactively. Your creative partner should take work off of your plate, not add to it.

Creative consistency

Maintain visual consistency across marketing, sales, social, and more.

Strategic partnership

Get design assets aligned with your company’s vision.

Cost effective

Smaller investment than an agency or in-house designer.

Streamlined workflows

Optimize your time, budget, and efficiency with a creative partner that is an active part of your team.

Our Fractional
Creative services

Our Fractional Creative Director services bring you 12+ years of experience at a much lower cost than hiring an in-house designer. We’ve worked with marketing teams, CEOs, co-founders, and other designers to use thoughtful design to push brands forward.

We’re a small team with a wide breadth of experience and skills. From illustration, to web development, motion graphics, and even custom typeface design, we have the tools to meet a variety of visual needs.

Marketing design

Display & social ads
eBooks & downloadables
Landing pages
Blog article graphics
Newsletter design & layout
Motion graphics

Brand identity

Logo design
Rebranding
Visual identity development
Brand audit
Illustration/icon design
Merch/swag
Custom typeface design

Websites

Design/develop new pages or content
Maintain plugins and updates
Update layouts, graphics, illustrations
Blog content visuals

“”

Brian and Valerie have a rare partnership. Their respective skill sets complement each other beautifully, resulting in cohesive, sophisticated branding and design. They’re easy-going and jovial, but thoughtful and focused when it comes to delivering work that satisfies not only their clients’ needs, but their own high standards. Let them make work they are proud of and you will find them exceeding whatever expectations you may have had.

-Tommy Terrell, Owner of SoSS

Our process

Brand audit

In our brand audit process, we evaluate all of your visual output and compare that to your company’s vision and goals. We provide a report of our findings and recommendations on how to refocus or expand upon your visual identity to better align with your brand.

All fractional creative direction engagements start with a brand audit, but we also offer this as a standalone service. Get in touch with us to start the process.

Regular status calls

We believe regular communication facilitates the best work. Every other week, we'll meet to review what's in progress, projects coming up, and any ad-hoc requests you need our help with.

Quarterly planning

Once per quarter, we'll have a longer planning meeting where we discuss your marketing goals for the quarter and how design can help you meet them. From that discussion, we'll create a list of action items we can execute during that quarter.

Ad-hoc requests

All this planning is great, but we know that ad-hoc design needs are unavoidable. We’re happy to help with those things and will keep you informed as to how they affect our time and fees.

Frequently asked questions

What is a Fractional Creative Director?

A Fractional Creative Director actively manages your company’s creative assets and visual output to ensure a consistent brand image. We serve as both creative director and production designer to provide comprehensive design services under one roof.

How does it work?

We start all Fractional Creative engagements with a brand audit where we evaluate all of your visual output and compare that to your company’s vision and goals. We provide a report of our findings and recommendations on how to refocus or expand upon your visual identity to better align with your brand.

From there, we will have a quarterly meeting to discuss your business' goals for the quarter and how we can leverage design to help meet them. We stay in close contact with a bi-weekly status call to keep you in the loop about projects in progress.

Is my business a good fit?

You might be a good fit if: you have an internal marketing team with lots of design needs; are launching a new product or service; have a visual identity that needs to be reigned in or expanded on; or see the value in cohesive branding and want a consistent partner without the hassle and expense of hiring in-house.

Is there a minimum commitment?

In order to have time to get to know your brand and business goals, our minimum engagement for Fractional Creative Direction is 3 months.

How much do your Fractional Creative Director services cost?

Our minimum engagement starts at $2300/month for up to 20 hours of design support, with a minimum 3 month commitment.

What is a brand audit?

All fractional creative direction engagements start with a brand audit, but we also offer this as a standalone service. Get in touch with us to start the process.

Can't I just hire a freelancer to do my design work?

Having a designer execute your ad-hoc design needs can result in inconsistent creative output that is misaligned with your company’s goals. Our Fractional Creative Direction services provide a higher level of brand strategy and research than a typical freelance engagement.

Why should I hire a Fractional Creative Director instead of hiring an in-house designer?

Hiring a Fractional Creative Director can provide more value at a lower cost to your company. We bring 12+ years of design and art direction experience without the overhead of a salaried employee.

Why should I hire a Fractional Creative Director instead of an agency?

As a team of two, we can integrate with your team closer than a larger agency could and at a lower cost. We’ll join your existing communication and workflow channels to work as an extension of your team. We keep in close touch with regular status calls to keep you up to date on what we’re working on and receive any updates from your team.

Ready to get started?

Contact us to schedule a free discovery call to learn more and see if a Fractional Creative Director would be a good fit for your business.