Brand Identity
& Strategy

Your brand identity is one of your company’s most valuable assets. Through brand strategy and research, we design meaningful brand identities designed to reach your target audience.

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Brand Identity Service Inquiry
Case Study: Soss

Vibrant identity for a fresh condiment brand

“Never a dull bite.” That’s the motto and lifestyle of Virginia hot sauce company SoSS. Since 2019, SoSS has been making vibrant, unique sauces featuring seasonal VA produce. We designed a new logotype and visual identity that are tangy and funky enough to compliment these condiments.

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Why work with us?

Create a brand identity as unique as your business

Good branding is more than just a logo. We take the time to get to know your business in order to deliver visual assets that help build trust in your brand.

Create loyalty

Brands with a strong identity often have higher customer loyalty. Graphics, illustrations, and typography geared towards your target audience establish confidence in your brand.

Build trust

Considered branding helps build credibility and trust. If you don’t appear to take your business seriously, why should your customers?

Differentiate yourself

Stand out from the crowd with a brand identity designed based on competitor and trend research. 

Remain consistent

Our brand guidelines help you remain consistent when applying your visual identity after we hand you the keys.

 

Our branding services

We work with companies at all stages to design brand identities and assets to support your business goals. Whether you need a new visual identity for a business about to launch, a fresh rebrand of a stale look, or expansion on a bare-bones brand, we’ve got you covered. 

We’re a small team with a wide breadth of experience and skills. From illustration, to web development, motion graphics, and even custom typeface design, we have the tools to meet a variety of visual needs.

Visual identity

Get a comprehensive visual language that thoughtfully communicates your values to your target audience.

Brand strategy

Define your brand’s purpose, language, and visual identity to keep your brand execution focused and clear.  

Brand audit

An audit of your existing design assets to find disconnects in your brand’s visual language.

Web design

Get a website that supports your brand’s visual identity and converts visitors into customers.

Icon design

Supporting graphics that add visual depth to your website, business collateral, marketing materials, and more.

Packaging

Eye catching and functional packaging design that speaks directly to your customers after the product has left your hands.

Collateral

Get a suite of marketing materials and promotional goods for physical and digital uses that complement your brand identity.

Custom type

Typefaces designed specifically for your brand to fit any of your typographic needs.

“”

Brian and Valerie have a rare partnership. Their respective skill sets complement each other beautifully, resulting in cohesive, sophisticated branding and design. They’re easy-going and jovial, but thoughtful and focused when it comes to delivering work that satisfies not only their clients’ needs, but their own high standards. Let them make work they are proud of and you will find them exceeding whatever expectations you may have had.

-Tommy Terrell, Owner of SoSS

Case Study: Eleos Pilates

Balancing play & calm for a growing Pilates studio

Eleos Pilates is a “come-and-move-kinda space” in Richmond, Virginia. Founded on the idea that Pilates should be about healing and rejuvenation, Eleos founder Miriam Bonano came to us for a brand to convey that. We developed a logo and brand identity rooted in playfulness and calm to match the studio’s welcoming energy.

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Our process

Every project is unique, but in general, this is what you can expect from our branding process.

Frequently asked questions

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