Your brand identity is one of your company’s most valuable assets. Through brand strategy and research, we design meaningful brand identities designed to reach your target audience.
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“Never a dull bite.” That’s the motto and lifestyle of Virginia hot sauce company SoSS. Since 2019, SoSS has been making vibrant, unique sauces featuring seasonal VA produce. We designed a new logotype and visual identity that are tangy and funky enough to compliment these condiments.
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Good branding is more than just a logo. We take the time to get to know your business in order to deliver visual assets that help build trust in your brand.
Brands with a strong identity often have higher customer loyalty. Graphics, illustrations, and typography geared towards your target audience establish confidence in your brand.
Stand out from the crowd with a brand identity designed based on competitor and trend research.
Our brand guidelines help you remain consistent when applying your visual identity after we hand you the keys.
We work with companies at all stages to design brand identities and assets to support your business goals. Whether you need a new visual identity for a business about to launch, a fresh rebrand of a stale look, or expansion on a bare-bones brand, we’ve got you covered.
We’re a small team with a wide breadth of experience and skills. From illustration, to web development, motion graphics, and even custom typeface design, we have the tools to meet a variety of visual needs.
Get a comprehensive visual language that thoughtfully communicates your values to your target audience.
Define your brand’s purpose, language, and visual identity to keep your brand execution focused and clear.
An audit of your existing design assets to find disconnects in your brand’s visual language.
Get a website that supports your brand’s visual identity and converts visitors into customers.
Supporting graphics that add visual depth to your website, business collateral, marketing materials, and more.
Eye catching and functional packaging design that speaks directly to your customers after the product has left your hands.
Get a suite of marketing materials and promotional goods for physical and digital uses that complement your brand identity.
Typefaces designed specifically for your brand to fit any of your typographic needs.
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-Tommy Terrell, Owner of SoSS
Eleos Pilates is a “come-and-move-kinda space” in Richmond, Virginia. Founded on the idea that Pilates should be about healing and rejuvenation, Eleos founder Miriam Bonano came to us for a brand to convey that. We developed a logo and brand identity rooted in playfulness and calm to match the studio’s welcoming energy.
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Every project is unique, but in general, this is what you can expect from our branding process.
Good branding starts with a deep understanding of the business. In our Discovery Phase, we get to know your business’ values, goals, and audience. We use these learnings to inform brand research to discover what your peers and competitors are doing before we start designing your visual identity.
With the knowledge from our Discovery Phase, we hone in on a brand strategy to inform the design process. With a solid strategy guiding us, we create initial concepts and mood boards to illustrate the creative direction we have planned for your brand.
Once we have the strategy and visual direction that encapsulates your brand’s values and goals, we begin bringing that concept to life with logotype variations, color palettes, typography, and illustrations. Through presentation and discussion with you we create the individual elements of your brand and compile instructions for their use in a set of brand guidelines.
The creation of design assets provides clarity on how to apply your visual identity. Your brand is created alongside its applications, instead of being created and then forced into its application. You’ll leave our brand development process with a thoughtful, cohesive brand, supporting visual elements, a set of guidelines to apply it in the future, and a suite of business collateral to get you started on the right foot.
This depends on the scope of the project, but turnaround times typically range from 4-12 weeks.
This depends on the scope of the project, but our basic brand identity package starts at a $5000 investment.
We typically request a 50% deposit up front to secure your project. We can split the remainder of the cost up across the span of the project depending on your needs and the project timeline.
In short, no. We believe that strong branding requires more than just a good logo. In order to provide the most valuable branding services for our clients, we typically don’t offer logos as a standalone service. (The one exception being higher budget logotype projects where a type designer is needed. Get in touch if that is what you’re looking for!)
Of course! We’re happy to design a brand identity around your existing logo.
We do! We provide website design and development for WordPress and Squarespace.
Typeface licenses for your brand typography will need to be purchased separately by your company and are not included in the project cost.