Brand Identity
& Strategy

Your brand identity is one of your company’s most valuable assets. Through brand strategy and research, we design meaningful brand identities designed to reach your target audience.

Ready to get started? Fill out the form and someone from our team will get back to you within one business day.

Case Study: Soss

Vibrant identity for a fresh condiment brand

“Never a dull bite.” That’s the motto and lifestyle of Virginia hot sauce company SoSS. Since 2019, SoSS has been making vibrant, unique sauces featuring seasonal VA produce. We designed a new logotype and visual identity that are tangy and funky enough to compliment these condiments.

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Why work with us?

Create a brand identity as unique as your business

Good branding is more than just a logo. We take the time to get to know your business in order to deliver visual assets that help build trust in your brand.

Create loyalty

Brands with a strong identity often have higher customer loyalty. Graphics, illustrations, and typography geared towards your target audience establish confidence in your brand.

Build trust

Considered branding helps build credibility and trust. If you don’t appear to take your business seriously, why should your customers?

Differentiate yourself

Stand out from the crowd with a brand identity designed based on competitor and trend research.

Remain consistent

Our brand guidelines help you remain consistent when applying your visual identity after we hand you the keys.

Our branding services

We work with companies at all stages to design brand identities and assets to support your business goals. Whether you need a new visual identity for a business about to launch, a fresh rebrand of a stale look, or expansion on a bare-bones brand, we’ve got you covered.

We’re a small team with a wide breadth of experience and skills. From illustration, to web development, motion graphics, and even custom typeface design, we have the tools to meet a variety of visual needs.

Visual identity

Get a comprehensive visual language that thoughtfully communicates your values to your target audience.

Brand strategy

Define your brand’s purpose, language, and visual identity to keep your brand execution focused and clear.

Brand audit

An audit of your existing design assets to find disconnects in your brand’s visual language.

Web design

Get a website that supports your brand’s visual identity and converts visitors into customers.

Icon design

Supporting graphics that add visual depth to your website, business collateral, marketing materials, and more.

Packaging

Eye catching and functional packaging design that speaks directly to your customers after the product has left your hands.

Collateral

Get a suite of marketing materials and promotional goods for physical and digital uses that complement your brand identity.

Custom type

Typefaces designed specifically for your brand to fit any of your typographic needs.

“”

Brian and Valerie have a rare partnership. Their respective skill sets complement each other beautifully, resulting in cohesive, sophisticated branding and design. They’re easy-going and jovial, but thoughtful and focused when it comes to delivering work that satisfies not only their clients’ needs, but their own high standards. Let them make work they are proud of and you will find them exceeding whatever expectations you may have had.

-Tommy Terrell, Owner of SoSS

Case Study: Eleos Pilates

Balancing play & calm for a growing Pilates studio

Eleos Pilates is a “come-and-move-kinda space” in Richmond, Virginia. Founded on the idea that Pilates should be about healing and rejuvenation, Eleos founder Miriam Bonano came to us for a brand to convey that. We developed a logo and brand identity rooted in playfulness and calm to match the studio’s welcoming energy.

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Our process

Every project is unique, but in general, this is what you can expect from our branding process.

Discovery & research

Good branding starts with a deep understanding of the business. In our Discovery Phase, we get to know your business’ values, goals, and audience. We use these learnings to inform brand research to discover what your peers and competitors are doing before we start designing your visual identity.

Strategy & concepts

With the knowledge from our Discovery Phase, we hone in on a brand strategy to inform the design process. With a solid strategy guiding us, we create initial concepts and mood boards to illustrate the creative direction we have planned for your brand.

Identity design

Once we have the strategy and visual direction that encapsulates your brand’s values and goals, we begin bringing that concept to life with logotype variations, color palettes, typography, and illustrations. Through presentation and discussion with you we create the individual elements of your brand and compile instructions for their use in a set of brand guidelines.

Asset creation

Frequently asked questions

How long does it take to design a brand identity?

This depends on the scope of the project, but turnaround times for our basic brand identities start at 8-12 weeks.

How much does a brand identity cost?

This depends on the scope of the project, but our basic brand identity package starts at a $5000 investment.

Do you offer payment plans?

We typically request a 50% deposit up front to secure your project and get it on our calendar. We can split the remainder of the cost up across the span of the project depending on your needs and the project timeline.

Do you offer logo design as a standalone service?

In short, no. We believe that strong branding requires more than just a good logo. In order to provide the most valuable branding services for our clients, we no longer offer logos as a standalone service. (The one exception being higher budget logotype projects where a type designer is needed. Get in touch if that is what you’re looking for.)

I have a logo but no brand identity. Can you work with my existing logo?

Of course! We’re happy to design a brand identity around your existing logo.

What is a brand audit?

In our brand audit process, we evaluate all of your visual output and compare that to your company’s vision and goals. We provide a report of our findings and recommendations on how to refocus or expand upon your visual identity to better align with your brand. This is a great option if you have a brand identity but your creative output feels a little disparate.

Do you build websites?

We do! We provide website design and development for WordPress and Squarespace.

Are there additional costs beyond the project fee?

Licenses for your brand typefaces will need to be purchased separately by your company and are not included in the project cost.

Ready to get started?

Fill out the form and someone from our team will get back to you within one business day.

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Brand Identity & Strategy