Design process articles, tips and tricks, studio news, type foundry updates, and more.
In our more than 12 collective years of supporting businesses through graphic design, we’ve seen a common thread emerge. A company has a strong visual brand identity (logo, colors, typography, etc) that’s been in place for years, yet there is a disconnect across their creative assets. If this sounds familiar, it might be time for a visual brand audit.
When designing a brand identity, choosing what typefaces to pair with the logo you’ve made is just as important as the logo itself. In this post, we’ll talk about what to consider when selecting typefaces for a visual identity, how to pair complimentary typefaces, as well as show some examples from our brand identity design work.
Brian dives into the process of Murphy Beverage Co.’s historical logotype design.
Illustrator Valerie Burgess rounds up 10 of her favorite Procreate brushes for achieving fuzzy texture and where to get them.
Overview of the updates v1.1 of our typeface Gayot New. Stylistic alternates, case-sensitive punctuation, updated kerning, and more.
A look behind the scenes of Discotack, an Art Nouveau inspired reverse-contrast slab typeface from Blaze Type & Big Fog.